ARC CHAIR

ARC CHAIR is a spec furniture concept campaign. The idea was “One Chair / Five Worlds.” The design stays the same while everything around it changes, so the film shows how one piece of furniture holds its own in very different spaces. We kept the palette muted and the materials natural, with stone, leather, and warm light. Every shot was planned, directed, revised, and edited by our artists. Using our in house AI work flow, the whole production process took only two days from first idea to final edit.